Laura Hall
I close the gap between a good idea and finished work.
I lead creative and marketing work from concept through launch. I bring the strategy, the creative direction, and the operational structure to make complex work clear, well-executed, and effective.
About me.
I've directed campaigns that drove measurable enrollment and engagement, built content systems for high-stakes government programs, and run integrated communications operations across complex, multi-stakeholder environments.
I've grown creative departments, managed $2M+ budgets, and delivered work for programs where clarity and execution both matter.
My background is in visual art direction, brand development, and design systems, and my practice has expanded to encompass the full arc of integrated marketing and creative operations. I bring both.
Creative Direction & Design: Art direction · Brand development · Visual identity · Design systems · Print and digital production · Accessibility-informed design
Creative Operations: Intake and briefing · Scope definition · Workback development · Workflow prioritization · Review cycles and approvals · Budget management · Resource and vendor coordination
Marketing & Communications: Integrated campaign management · Multichannel marketing · Content strategy · Messaging frameworks · Multicultural communications · Audience segmentation · Performance reporting
Tools: Adobe Creative Cloud · Salesforce Marketing Cloud · WordPress · Figma · Google Analytics · Jira · Smartsheet · Canva · Asana
My background.
Creative & Marketing Consultant
Independent · 2024 – Present
Creative direction, brand strategy, and communications consulting for mission-driven organizations across public-sector and nonprofit clients.
Senior Communications Manager · Senior Marketing Account Manager
ICF / ICF Next · 2019 – 2024
Integrated creative and communications lead across 511NY Rideshare, Oregon Housing & Community Services, and Energy Trust of Oregon, while managing campaigns, web content, bilingual production, and employer partner programs.
Creative Director
Independent · 2017 – 2019
Brand, campaign, and integrated marketing work across healthcare, energy, and nonprofit clients.
Creative Director
Alder & Co · 2015 – 2016
Led creative direction and brand development for Columbia Helicopters and regional clients across technical, healthcare, and public-sector markets.
Art Director · Senior Designer
PECI (now CLEAResult) · 2007 – 2014
Seven years leading creative direction for national energy-efficiency programs, grew the in-house creative team from 4 to 35, managed $2M+ budgets, and directed campaigns for Energy Trust of Oregon, Bonneville Power Administration, and PG&E.
Marketing & Graphic Design Manager
Portland Roasting Coffee · 2006 – 2007
Led brand development, marketing design, and a full brand refresh for a sustainability-focused wholesale and retail coffee company, while increasing brand engagement and customer interaction through refreshed visual identity and campaign materials