Laura Hall
I bring strategy, creative, and delivery together
Senior marketing and creative operations leader with a design foundation and a track record of leading complex work from direction through execution.
Portland, OR · Hybrid or Remote
I help creative, marketing, and communications teams turn complex work into clear plans, strong creative, and high-quality deliverables. My background began in design and art direction, and that foundation shapes how I lead. I understand what the work demands, not just what the process requires.
Across agency, in-house, and consulting environments, I have led creative and marketing work in large, complex organizations where programs run at scale, stakeholder expectations are high, and the output has to hold up under scrutiny. I am at my best where the work requires both creative judgment and operational discipline.
About me.
Selected work.
Brand, design, campaigns, and creative operations across complex organizations and programs.
BRAND IDENTITY + DIGITAL EXPERIENCE
Oregon Emergency Homelessness Response
CLIENT
State of Oregon / Oregon Housing & Community Services
Led content strategy and creative direction for the public identity and statewide website supporting Oregon’s emergency homelessness response. Built a unified digital experience and information structure for multiple audiences while coordinating a complex review process across state agencies and stakeholders.
ROLE
Content Strategy + Creative Lead
BRAND GOVERNANCE + CREATIVE PRODUCTION
Energy Trust of Oregon
CLIENT
Energy Trust of Oregon
Led brand and creative work across statewide energy-efficiency programs, maintaining consistency and quality across high-volume customer-facing communications. Work spanned integrated campaigns, paid media, digital and print production, educational materials, and program collateral, with responsibility for creative direction, brand standards, agency and vendor coordination, and final quality.
ROLE
Brand Leadership · Creative Direction · Marketing
CAMPAIGN STRATEGY + CREATIVE
Find Your Healthy Place
CLIENT
Oregon’s Health CO-OP
Led creative development for an integrated healthcare enrollment campaign spanning digital, web, print, and small-business communications. Brought campaign strategy, messaging, and visual execution together across audiences and channels, creating a consistent campaign experience that helped drive enrollment and engagement.
ROLE
Creative Direction + Campaign Strategy
CREATIVE OPERATIONS + CAMPAIGN DELIVERY
511NY Rideshare
CLIENT
New York State Department of Transportation
Led creative and marketing delivery for a statewide transportation program across web, email, social, digital, print, webinars, and integrated campaigns. Rebuilt the workflow behind intake, briefs, prioritization, reviews, approvals, production tracking, QA, and asset management, helping increase output by approximately 20% while reducing turnaround time and production costs by approximately 15%.
ROLE
Creative Operations + Program Lead
