Building a brand system credible enough for engineers and procurement teams, while remaining accessible for new business development.
A consistent brand system across web and print that matched the sophistication of their operations and supported new business development with a technical audience.
Brand work for technical organizations requires earning trust through clarity, not creativity for its own sake. I led messaging alignment first, establishing voice and information hierarchy before touching visual execution, so the design had something real to express. The information architecture had to serve engineers, procurement teams, and executive decision-makers from a single structure. The final system — visual identity, collateral templates, and a WordPress handoff — was built for the client to maintain independently, without a full creative team on retainer.
Columbia Helicopters is a heavy-lift helicopter services company based in Aurora, Oregon, providing specialized aviation services to government, aerospace, and industrial clients globally. Their operations require a level of technical precision and regulatory credibility that few aviation companies can match.
Role: Creative Director · Creative Direction · Strategy · Integrated Delivery
Columbia Helicopters
Brand System
